The Islamic World Educational, Scientific and Cultural Organization (ICESCO) participated, via video conference, in the 2025 International Forum for Quality organized by the UNESCO Regional Center for Quality and Excellence in Education (RCQE), on Wednesday, 12 November 2025, on the occasion of World Quality Day. The event was held under the theme “Quality: Thinking Differently to Achieve Vision and Create Impact.”

Dr. Sally Mabrouk, Director of the Office of the Director-General and Supervisor of the Strategy and Institutional Excellence Sector, delivered an address titled “Quality of Life and Institutional Performance.” In her presentation, she outlined ICESCO’s vision to broaden the concept of quality to include human empowerment and creativity as key drivers of institutional excellence and sustainable development. She underlined that quality of life is no longer limited to material well-being but rather involves an environment that promotes creativity and entrepreneurship, particularly among youth and women.

Dr. Mabrouk also highlighted ICESCO’s efforts to promote the creative economy through its programs aimed at supporting innovation and empowering young people and women in cultural and knowledge-based fields, considering this a cornerstone for building a sustainable knowledge-based economy.

In her address, Dr. Mabrouk called for the development of a shared reference framework among Islamic world countries to measure the quality of creative life and its institutional impact. She also advocated enhanced cooperation among regional and international organizations to exchange expertise and disseminate best practices in the fields of innovation and quality.

The Forum aimed to foster a culture of quality within educational systems, promote the exchange of experiences and successful models, build capacities in performance measurement and continuous improvement, and align standards with the requirements of digital transformation, thereby enhancing innovation and improving the efficiency of educational institutions in participating countries.