As part of its Culture for Rethinking the World initiative, the Islamic World Educational, Scientific and Cultural Organization (ICESCO) held its third workshop on “Applications of Artificial Intelligence in Cultural and Creative Industries” on Monday, February 3, 2025. The session, organized for experts from ICESCO Member States and National Commissions, explored the latest advancements in AI and its potential to support cultural and creative industries.

During the workshop, held via videoconference, Dr. Amin Hammami, an external ICESCO expert in digital creativity and digital culture, delivered a presentation on the role of AI in cultural industries. Dr. Hammami emphasized ICESCO’s contribution to cultural transformation and the promotion of cultural and creative industries through the integration of emerging technologies.

Moderating the session, Ms. Zineb Bougrine, expert in creative intelligence in ICESCO’s Culture Sector, addressed the rapid progress of technology giants, especially in the fields of artificial intelligence. The participants highlighted the remarkable development in augmented and virtual reality and their applications in culture, including virtual museums and interactive exhibitions.

Moreover, the workshop explored the ethical and technical challenges associated with AI technologies and their applications in the cultural and creative industries. Discussions covered generative tools for organizing virtual events and their current limitations.

The workshop concluded with an emphasis on ICESCO’s commitment to advancing the transformation of creative industries, particularly as artificial intelligence technology reshapes cultural practices.