The Culture and Communication Sector of the Islamic World Educational, Scientific and Cultural Organization (ICESCO) held a training workshop titled: “Artificial Intelligence to Cultural and Creative Industries,” as part of a series of lectures and workshops initiated by the Organization on leadership in cultural policies, in partnership with national commissions of Member States.

During the Workshop, held on Tuesday, October 1st, 2024, via video conference, Dr. Mohamed Zinelabidine, Head of ICESCO’s Culture and Communication Sector, highlighted that this workshop, coinciding with the celebration of International Music Day, helps to establish a bridge of communication between Generation Z, Generation Alpha, and ICESCO. He emphasized the role of music in connecting languages, cultures, and generations across different countries.

Following his remarks, the Workshop commenced under the moderation of Ms. Zineb Bougrine, from ICESCO’s Culture and Communication Sector. She stressed the decisive role of youth in transforming the cultural sector, noting that Generation Z is reshaping cultural practices through their mastery of modern digital and technological tools.

In her presentation, Dr. Asma Abbas, a professor of political science and Dean of the School of Humanities and Social Sciences at Al Akhawayn University, emphasized the role of art in expressing values of freedom and justice. She pointed out that technology, throughout the ages, has compensated for human weaknesses and complemented human abilities.

Dr. Amine Hamami, an external expert at ICESCO in the field of digital creativity and digital culture, gave a presentation on immersive art, providing definitions of augmented reality, virtual reality, mixed reality, and 360-degree video.

Following his presentation, the floor was opened for discussion, where participants posed their questions and inquiries to Dr. Hamami. The Discussion touched upon the specific characteristics of Generation Z and Generation Alpha and their relationship with technology.